Double 11 is a feast of e-commerce, and it is also the ultimate test of the logistics industry. Double 11 has already reached the eleventh year, and express logistics has entered the 1 billion parcel mark.
Although the risk of exploding warehouse is much smaller, the delay in delivery and the loss of missing parts are constant; the return of the storm is not only the reverse of the logistics; the terminal delivery service is worrying about the security of the door-to-door security; Management signing disputes continue.
The current double 11 express volume surged, the industry's cost increased gross profit, the trend of rising prices became the norm, but can the price increase service? Can you alleviate the contradiction between low efficiency and poor service in the high 11 package? What kind of impact will this price war price increase strategy have on the development of the express delivery industry?
1. Double 11 became the price increase node of the express delivery industry, and Zhongtong Express once again took the lead in raising the price increase banner. Double 11 is the ultimate test of the flow industry. The express delivery line is always called a rising voice. From the delivery of parts to the packaging of cartons to the temporary hire of couriers, to the fuel consumption fleet and the increase in venue costs, the cost of express delivery companies tends to rise. Take advantage of the price increase. From 15 years to now, Zhongtong Express has always set off the banner of double 11 price increases. Double 11 has already reached the eleventh year, the price increase for the logistics industry is not only the price increase test is becoming an industry practice, for the logistics enterprises, the peak season price increase is the adjustment of interests between internal line outlets, alleviating the terminal delivery pressure plan. The double 11 price increase is generally the internal price adjustment of the outlets. Generally, the price of the delivery is different. The delivery fee is different from the delivery fee, which is different from the delivery fee. It is the fee paid by the receiving outlets to the dispatch outlets, and is the internal interest adjustment of the outlets. The increase of the dispatch fee is conducive to alleviating the pressure of the terminal dispatch network, improving the efficiency of the dispatch outlets and ensuring the service quality of the dispatch outlets. For some regions and outlets with large amount of dispatch and risk of outbursts, the early price increase measures of express delivery companies can mitigate risks to some extent.
2. The express delivery industry has opened up the layout of intelligent logistics upgrades by other mathod. In the labor-intensive industry of the express delivery industry, labor costs are limiting logistics services and efficiency, especially during holidays. In the face of rising costs and the pressure of terminal distribution, relying solely on price adjustments may be difficult to adapt to market development. At present, in order to reduce manpower constraints and improve distribution efficiency, major logistics companies and e-commerce platforms have been in the field of intelligent logistics distribution, and they have made efforts to develop and use unmanned distribution intelligent devices. The terminal distribution market drones, unmanned vehicles, and intelligent express cabinets have become the popular outlets for terminal intelligent distribution. Since 2013, Amazon has long started experimenting with the use of drones to deliver small parcels. Nowadays, SF Express has opened multi-scenario drones and unmanned vehicles for trial operation.
In fact, e-commerce and logistics have always been complementary, and the double 11 e-commerce shopping feast has matured. Some e-commerce promotion and promotion have made early efforts, which has also slowed down some pressure on the logistics industry. Double 11 express industry outlets internal price increase, reconciled the internal pressure of logistics. However, the tool of the express industry should not rely solely on the price of this weapon. It is necessary to develop quality assurance and service improvement in addition to speed increase, and the service development has become the consensus of the development of the express delivery industry, and the increase in gross profit outside the price increase tool is only the development of intelligent and digital technology. Equipment upgrade is the key to becoming an alternative manpower.
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